I’m Jason Malmberg, an art director and creative director based in Sacramento, California, with more than twenty years of experience across branding, editorial design, illustration, digital campaigns, and publication design. I’ve worked with clients including Microsoft, Facebook, Amtrak, the California State Fair, and Live Nation, building visual identities and campaigns that hold up across every medium they touch.

My approach starts with research. Every project — regardless of scale or category — begins with a deep dive into the subject matter, the audience, the competitive landscape, and the cultural context around the work. That foundation is what separates a strong concept from a pretty one. From there the goal is to follow the idea all the way through: a brand concept that can’t survive the jump from a billboard to a mobile UI to a social animation isn’t a strong enough idea. I work at the level where strategy and craft meet, and I don’t let go of either one.

On the music side, I design gig posters, record covers, and festival branding under my studio name Decabet, which I’ve operated since 2004. That work includes official concert posters for Foo Fighters, Metallica, Kings of Leon, and “Weird Al” Yankovic, commissioned through Live Nation and the bands’ official touring programs.

I’m also an award-winning illustrator. My work has been recognized by Communication Arts and the World Illustration Awards, and has sold on six of seven continents. Still working on Antarctica.

Reach out. Let’s make something worth making.

Awards aren’t why we do what we do
But when the work echoes back, it’s a reasonable measure that we’re doing it right.