EV Branding Case Study | California Mobility Center

EV Branding Case Study | California Mobility Center

EV Branding Case Study | California Mobility Center The Challenge — Branding an EV Innovation Hub The California Mobility Center emerged at a pivotal moment in the EV branding landscape, when startups and established manufacturers were racing to define the future of...
Headcount – “Texas Votes”

Headcount – “Texas Votes”

Headcount – “Texas Votes” Expressing diversity of opinion efficiently “Texas Votes” was the second project I worked on for the Headcount organiztion. Their mission is to GOTV with registration booths and swag at concerts, shows, and other...
SacGreenTeam “Binfluencers” | Environmental Branding Campaign

SacGreenTeam “Binfluencers” | Environmental Branding Campaign

SacGreenTeam “Binfluencers” | Environmental Branding Campaign The Challenge — Making Waste Behavior Change Engaging Sacramento County’s SacGreenTeam needed a fresh approach to help residents recycle correctly and reduce contamination. Sorting organics, recyclables,...
Nevada County Transit Rebrand

Nevada County Transit Rebrand

Nevada County Transit Rebrand The Before Times In January of 2020 (right before…well…you know) we were all still firmly footed in what some call “the before times.”  My copywriter and at-the-time conceptual partner Jenna Lazzarone (cracking good copywriter,...