by Malmberg | Feb 17, 2026
How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
by Malmberg | Sep 24, 2023
Same Same But Different Festival 2023 Defining and refining the brand I did the poster design and some social and motion assets for 2022’s Same Same But Different festival in Southern California on Lake Perris (you can see my work from that year here) and the...
by Malmberg | Aug 12, 2023
Coastal Country Jam ’23 The industry comes roaring back In winter 2019/20 I was working on art for several music festivals (nearly all festivals are planned several months in advance as they end up impacting many artists’ touring plans for the years they...
