by Malmberg | May 17, 2026
How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
by Malmberg | Apr 24, 2026
Same Same But Different Festival Defining and refining the brand I did the poster design and some social and motion assets for 2022’s Same Same But Different festival in Southern California on Lake Perris (you can see my work from that year here) and the...
by Malmberg | Mar 12, 2026
Coastal Country Jam The industry comes roaring back In winter 2019/20 I was working on art for several music festivals (nearly all festivals are planned several months in advance as they end up impacting many artists’ touring plans for the years they occur in....
