by Malmberg | May 17, 2026
↓ How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
by Malmberg | Mar 12, 2026
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by Malmberg | Feb 5, 2026
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by Malmberg | Feb 3, 2026
↓ SDIC: 10 Colleges. One Identity. Unifying 10 Colleges Under One Narrative: The "Community Crafted" Campaign. The Challenge: Regional Diplomacy The San Diego and Imperial County Regional College Consortium is a massive educational network of 10 distinct institutions....
by Malmberg | Jan 28, 2026
California State Fair 50th Anniversary Poster California State Fair Poster 2017: The Concept 2017 marked the California State Fair’s 50th year at Sacramento’s Cal Expo fairgrounds since moving there from inside the city proper in 1968. To mark the occasion, my...
