by Malmberg | Oct 29, 2025
Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also its...
by Malmberg | Oct 27, 2025
Los Rios Community College District — Evolving an Educational Brand with Heart A multi-year collaboration that reimagined how a California college district connects with its community — through design, copy, and storytelling that feel real, relatable, and distinctly...
by Malmberg | Sep 28, 2025
EV Branding Case Study | California Mobility Center The Challenge — Branding an EV Innovation Hub The California Mobility Center emerged at a pivotal moment in the EV branding landscape, when startups and established manufacturers were racing to define the future of...
by Malmberg | Nov 12, 2023
SacGreenTeam “Binfluencers” | Environmental Branding Campaign The Challenge — Making Waste Behavior Change Engaging Sacramento County’s SacGreenTeam needed a fresh approach to help residents recycle correctly and reduce contamination. Sorting organics, recyclables,...
by Malmberg | Oct 30, 2023
Nevada County Transit Rebrand The Before Times In January of 2020 (right before…well…you know) we were all still firmly footed in what some call “the before times.” My copywriter and at-the-time conceptual partner Jenna Lazzarone (cracking good copywriter,...
