Southwestern College: Finding “The Way In”

Southwestern College: Finding “The Way In”

Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also its...
EV Branding Case Study | California Mobility Center

EV Branding Case Study | California Mobility Center

EV Branding Case Study | California Mobility Center The Challenge — Branding an EV Innovation Hub The California Mobility Center emerged at a pivotal moment in the EV branding landscape, when startups and established manufacturers were racing to define the future of...
Headcount – “Texas Votes”

Headcount – “Texas Votes”

Headcount – “Texas Votes” Expressing diversity of opinion efficiently “Texas Votes” was the second project I worked on for the Headcount organiztion. Their mission is to GOTV with registration booths and swag at concerts, shows, and other...
Headcount “Time to Vote”

Headcount “Time to Vote”

Headcount “Time to Vote” 2020. Few years in history can be guaranteed to check the person hearing it with an instant, bracing feeling like 2020. In fact I even worked on a campaign about proper disposal of batteries that leveraged 2020 (and the popular...