by Malmberg | May 17, 2026
How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
by Malmberg | Apr 24, 2026
Same Same But Different Festival Defining and refining the brand I did the poster design and some social and motion assets for 2022’s Same Same But Different festival in Southern California on Lake Perris (you can see my work from that year here) and the...
by Malmberg | Mar 12, 2026
Coastal Country Jam The industry comes roaring back In winter 2019/20 I was working on art for several music festivals (nearly all festivals are planned several months in advance as they end up impacting many artists’ touring plans for the years they occur in....
by Malmberg | Feb 6, 2026
KLJ ADHD AF: Visualizing the Invisible How do you illustrate a brain that never stops? The Hook How does one illustrate a brain that never stops? How indeed. This kinetic branding campaign for comedian Keith Lowell Jensen is a visceral deconstruction of the...
by Malmberg | Jan 28, 2026
California State Fair 50th Anniversary Poster California State Fair Poster 2017: The Concept 2017 marked the California State Fair’s 50th year at Sacramento’s Cal Expo fairgrounds since moving there from inside the city proper in 1968. To mark the occasion, my...
