↓ How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
↓ San Diego Imperial County Regional College Consortium Unifying 10 Colleges Under One Narrative: The “Community Crafted” Campaign. The Challenge: Regional Diplomacy The San Diego and Imperial County Regional College Consortium is a massive educational...
↓ Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also its...