How to Define a Vibe: 7 Years of Concerts in the Park

How to Define a Vibe: 7 Years of Concerts in the Park

↓ How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
SDIC Veteran Services Campaign | Directing Authenticity

SDIC Veteran Services Campaign | Directing Authenticity

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San Diego Imperial County Regional College Consortium

San Diego Imperial County Regional College Consortium

↓ San Diego Imperial County Regional College Consortium Unifying 10 Colleges Under One Narrative: The “Community Crafted” Campaign. The Challenge: Regional Diplomacy The San Diego and Imperial County Regional College Consortium is a massive educational...
Headcount “Time to Vote”

Headcount “Time to Vote”

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Southwestern College: Finding “The Way In”

Southwestern College: Finding “The Way In”

↓ Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also its...
Design. Direction. California.