by Malmberg | Oct 29, 2025
Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also its...
by Malmberg | Oct 27, 2025
Los Rios Community College District — Evolving an Educational Brand with Heart A multi-year collaboration that reimagined how a California college district connects with its community — through design, copy, and storytelling that feel real, relatable, and distinctly...
by Malmberg | Sep 28, 2025
EV Branding Case Study | California Mobility Center The Challenge — Branding an EV Innovation Hub The California Mobility Center emerged at a pivotal moment in the EV branding landscape, when startups and established manufacturers were racing to define the future of...
by Malmberg | Apr 11, 2024
Headcount “Time to Vote” 2020. Few years in history can be guaranteed to check the person hearing it with an instant, bracing feeling like 2020. In fact I even worked on a campaign about proper disposal of batteries that leveraged 2020 (and the popular...
by Malmberg | Oct 30, 2023
Nevada County Transit Rebrand The Before Times In January of 2020 (right before…well…you know) we were all still firmly footed in what some call “the before times.” My copywriter and at-the-time conceptual partner Jenna Lazzarone (cracking good copywriter,...
