Southwestern College: Finding “The Way In”

Southwestern College: Finding “The Way In”

↓ Southwestern College: Finding “The Way In” Reframing Familiarity When I began working with Southwestern College in Chula Vista, California, the school already had strong name recognition. As the primary community college in the region, its ubiquity was also...
EV Branding Case Study | California Mobility Center

EV Branding Case Study | California Mobility Center

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Nevada County Transit Rebrand

Nevada County Transit Rebrand

Nevada County Transit Rebrand The Before Times In January of 2020 (right before…well…you know) we were all still firmly footed in what some call “the before times.”  My copywriter and at-the-time conceptual partner Jenna Lazzarone (cracking good copywriter,...
Case Study: Ending Sorting Anxiety with #OrganicsCollectionMyWay

Case Study: Ending Sorting Anxiety with #OrganicsCollectionMyWay

↓ Case Study: Ending Sorting Anxiety with #OrganicsCollectionMyWay Organic Waste In Landfills is 80x More Potent Than CO₂. 80x More Potent Than CO₂ ? Most people view food waste as a minor kitchen inconvenience, but the chemistry of a landfill tells a different story....
Design. Direction. California.