by Malmberg | May 17, 2026
How to Define a Vibe: 7 Years of Concerts in the Park The Evolution of a Festival Brand Identity: 2018–2024 How do you keep a city’s biggest summer tradition feeling fresh for seven years? For five seasons of Sacramento’s Concerts in the Park, I wasn’t just...
by Malmberg | Feb 6, 2026
KLJ ADHD AF: Visualizing the Invisible How do you illustrate a brain that never stops? The Hook How does one illustrate a brain that never stops? How indeed. This kinetic branding campaign for comedian Keith Lowell Jensen is a visceral deconstruction of the...
by Malmberg | Feb 3, 2026
SDIC: 10 Colleges. One Identity. Unifying 10 Colleges Under One Narrative: The "Community Crafted" Campaign. The Challenge: Regional Diplomacy The San Diego and Imperial County Regional College Consortium is a massive educational network of 10 distinct institutions....
by Malmberg | Jan 28, 2026
California State Fair 50th Anniversary Poster California State Fair Poster 2017: The Concept 2017 marked the California State Fair’s 50th year at Sacramento’s Cal Expo fairgrounds since moving there from inside the city proper in 1968. To mark the occasion, my...
by Malmberg | Nov 3, 2025
Slouchers: The Novelization Before the Flannel My Slouchers book cover design began with the humor writer and satirist Mike Sacks, whose work has drawn cult-level attention from comedians and performers. In a recent profile, The Hollywood Reporter described Sacks as...
